With convenience stores popping up all over the place, the growth of organic food shops and the latest city trend for ready to go recipe meals picked up in the deli or dispatched to home, I’m starting to get very interested in the systems that make all that happen. A report from a considerable survey on what’s going on in North America in the fresh food sector recently landed in my inbox. What did I find?
Imagine a world where you can purchase shoes, fashion, health and beauty care products, electronics, shaving sets and even a car directly from your favorite brand, with the single touch of a button. Well, that might just not be as far away as you think.
Talk to any B2B trader a few years ago, and he’d tell you the e-commerce would be off-limits. He’d list the numerous reasons why not to do it – from relationship to spec, volume, price, discount and delivery.