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Customers don’t think about channels. The multichannel millennium shopper is pushing to merge shop with online and is demanding a true ‘anytime, anywhere’ experience. They want to shop with their tablet, mobile or in store and they expect the same seamless service wherever they are.

Multichannel retailing is growing exponentially. Success in today’s consumer world is no longer defined by how businesses want to sell, but by how customers want to buy. Consumer markets are rapidly changing. In retail, 80% of smartphone shoppers now use their mobile in-store to help with purchase decisions.

Digital Dream - a British retailer takes store locations in Poland and hooks it up to a digitally powered machine with multichannel fulfilment, linked in an innovative way to a persona profiled mobile empowered customer, creating a new horizon in international, local retailing. This brings a whole new meaning to retail.