As someone once said: Get your route to market right, and the rest will take care of itself. Even though it’s probably not 100% right in today’s customer-centric retailing environment, the theme is worth further exploration.
Go to an e-commerce event, of which there are many in every corner of the globe, and the room will be packed with a new breed of DTC companies - vertically integrated brands which are seemingly taking over the world.
Retail’s off to a roar in 2019. Turbulent times – the usual Christmas blues and a January full of disruption. There’s huge buzz about single channel, multichannel and omni-channel but even in the biggest markets online retail, excluding pure play seems to max out even in its most successful markets at 20% of total sales. So online is a channel.