In the margins of this week’s World Retail Congress in Madrid, I caught up with Chris Wilson, a UK based onliner by profession but who has spent lots of time in Europe multi-channelling bricks-and-mortar. He’s passionate about marketplace.
Despite all the buzz the majority of people still go shopping in stores. The stores that succeed however are the ones which go out of their way to create customer experience, value and trust. Imagine for a moment that the physical store could be just like an e shop. Well it can.
Our innovation team has been out and about talking to big successful retailers in different regions of the world and has come up with a shortlist of critical drivers of tomorrow’s retail which for sure is going to be much faster and even more competitive than today.