Imagine the world where you can purchase shoes, fashion, health and beauty care products, electronics, shaving sets and even a car directly from your favorite brand, with the single touch of a button. Well, that might just not be as far away as you think.
Talk to any B2B trader a few years ago, and he’d tell you the e-commerce would be off-limits. He’d list the numerous reasons why not to do it – from relationship to spec, volume, price, discount and delivery.
Before the world went digital, 1 click ticket to shop could have referred to clicking the button on a mobile printer which prints a ticket to promote a specific SKU in a store. It still can of course, but in today’s mobile shopping world 1 click ticket to shop means so much more.
As someone once said: Get your route to market right, and the rest will take care of itself. Even though it’s probably not 100% right in today’s customer-centric retailing environment, the theme is worth further exploration.