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Before the world went digital, 1 click ticket to shop could have referred to clicking the button on a mobile printer which prints a ticket to promote a specific SKU in a store. It still can of course, but in today’s mobile shopping world 1 Click Ticket to Shop means so much more.

As someone once said: Get your route to market right, and the rest will take care of itself. Even though it’s probably not 100 percent right in today’s customer-centric retailing environment, the theme is worth further exploration. The overwhelming majority of editorial about today’s digital revolution focuses on the consumer, the shop or e-commerce.

Exit traditional retail , enter the era of connected commerce. Technology is pushing the boundaries of how we shop, and the physical stores are on the verge of transformation.  There’s a direct link between digital connectivity and in store performance. Today, retail spaces can really resemble e-shops or be even more engaging, especially at the shelf edge.  Immersion in customer experience and creation of value and trust, are key.


Go to an e-commerce event, of which there are many in every corner of the globe, and the room will be packed with a new breed of DTC companies - vertically integrated brands which are seemingly taking over the world.

What’s the buzz from around the world in New York? Put 37 000 people from over 90 countries, 3500 retail corporations, 10 stages and nearly 800 exhibitors and what do we get?