With convenience stores popping up all over the place, the growth of organic food shops and the latest city trend for ready to go recipe meals picked up in the deli or dispatched to home, I’m starting to get very interested in the systems that make all that happen.
Imagine the world where you can purchase shoes, fashion, health and beauty care products, electronics, shaving sets and even a car directly from your favorite brand, with the single touch of a button. Well, that might just not be as far away as you think.
Before the world went digital, 1 click ticket to shop could have referred to clicking the button on a mobile printer which prints a ticket to promote a specific SKU in a store. It still can of course, but in today’s mobile shopping world 1 click ticket to shop means so much more.
Go to an e-commerce event, of which there are many in every corner of the globe, and the room will be packed with a new breed of DTC companies - vertically integrated brands which are seemingly taking over the world.