For some, implementation of personalisation strategies can be daunting. How to embark on this journey? There are a few tenets to keep in mind.
Gen Z, millennials, Gen X and baby boomers certainly vary in their comfort zones with technology. Their engagement with brands is therefore not equal. Different gens have different priorities. It impacts the overall customer experience. What the retailers can do?
Competition continues to increase, and retail data analytics helps to get the picture. Understanding the customers is now essential to build a truly different customer experience. This year, leveraging the data analytics will bring you closer to your audience.
Design the mall for a great experience and make sure you build mobile into it as our kids spend minimum 6 hours on the phone a day, and they're fast.