How AI and WiFi go together?

Over the past 10 years, more and more devices have shifted to being Wi-Fi only: tablets, mobile phones, IoT devices. Today, Wi-Fi and AI are complementary on surprisingly many levels.

 A decade ago, Wi-Fi was considered a network of convenience – but not of chief importance. The major devices, which needed a reliable connectivity, relied on a wired connection. The Wi-Fi network was used for random, convenient connectivity.

 The potential problems with WiFi networks can be detected with AI before they cause a disruption – resolving the problem or passing the information on to IT professionals. The list of benefits is broader. Tying AI into a wireless network can:

  • increase reliability and engagement with shoppers
  • monitor visits and dwell times
  • analyse zone traffic patterns and congestion points
  • optmise in-store operations
  • upgrade a retailer’s loyalty app with the new capabilities
  • pinpoint maps, brick-and-mortar search engines and hyper-personalised promotion delivery systems with the modern solutions which can harness Bluetooth Low Energy (BLE)
  • track inventory at warehouses to optimise the routes used by both robots and associates
  • collect traffic metrics used to improve staffing, inventory levels and other related tasks
  • and, last but not least, AI-enabled wireless can serve as a versatile backbone that connects a retailer’s footprint, enabling more efficient omnichannel operations

 Having listed all this, we should also be mindful of the fact that better wireless underlies a better customer experience.