BOPIS – critical in today’s and tomorrow’s retail landscape – has gained a widespread adoption among the retailers and consumers. And a well-executed BOPIS program cannot do without technology.
For some, implementation of personalisation strategies can be daunting. How to embark on this journey? There are a few tenets to keep in mind.
Gen Z, millennials, Gen X and baby boomers certainly vary in their comfort zones with technology. Their engagement with brands is therefore not equal. Different gens have different priorities. It impacts the overall customer experience. What the retailers can do?