With convenience stores popping up all over the place, the growth of organic food shops and the latest city trend for ready to go recipe meals picked up in the deli or dispatched to home, I’m starting to get very interested in the systems that make all that happen. A report from a considerable survey on what’s going on in North America in the fresh food sector recently landed in my inbox. What did I find?
Imagine a world where you can purchase shoes, fashion, health and beauty care products, electronics, shaving sets and even a car directly from your favorite brand, with the single touch of a button. Well, that might just not be as far away as you think.
Before the world went digital, 1 click ticket to shop could have referred to clicking the button on a mobile printer which prints a ticket to promote a specific SKU in a store. It still can of course, but in today’s mobile shopping world 1 Click Ticket to Shop means so much more.
As someone once said: Get your route to market right, and the rest will take care of itself. Even though it’s probably not 100 percent right in today’s customer-centric retailing environment, the theme is worth further exploration. The overwhelming majority of editorial about today’s digital revolution focuses on the consumer, the shop or e-commerce.
Exit traditional retail , enter the era of connected commerce. Technology is pushing the boundaries of how we shop, and the physical stores are on the verge of transformation. There’s a direct link between digital connectivity and in store performance. Today, retail spaces can really resemble e-shops or be even more engaging, especially at the shelf edge. Immersion in customer experience and creation of value and trust, are key.