Message from the Chairman

One of the big things coming out of Shoptalk 2019, held in Las Vegas recently was: Stores need to get digital. Why?

Talk to any B2B trader a few years ago, and he’d tell you the e-commerce would be off-limits. He’d list the numerous reasons why not to do it – from relationship to spec, volume, price, discount and delivery.

Before the world went digital, 1 click ticket to shop could have referred to clicking the button on a mobile printer which prints a ticket to promote a specific SKU in a store. It still can of course, but in today’s mobile shopping world 1 Click Ticket to Shop means so much more.

As someone once said: Get your route to market right, and the rest will take care of itself. Even though it’s probably not 100 percent right in today’s customer-centric retailing environment, the theme is worth further exploration. The overwhelming majority of editorial about today’s digital revolution focuses on the consumer, the shop or e-commerce.

Exit traditional retail , enter the era of connected commerce. Technology is pushing the boundaries of how we shop, and the physical stores are on the verge of transformation.  There’s a direct link between digital connectivity and in store performance. Today, retail spaces can really resemble e-shops or be even more engaging, especially at the shelf edge.  Immersion in customer experience and creation of value and trust, are key.


Go to an e-commerce event, of which there are many in every corner of the globe, and the room will be packed with a new breed of DTC companies - vertically integrated brands which are seemingly taking over the world.

What’s the buzz from around the world in New York? Put 37 000 people from over 90 countries, 3500 retail corporations, 10 stages and nearly 800 exhibitors and what do we get?

Retail’s off to a roar in 2019. Turbulent times – the usual Christmas blues and a January full of disruption. There’s huge buzz about single channel, multichannel and omni-channel but even in the biggest markets online retail, excluding pure play seems to max out even in its most successful markets at 20% of total sales. So online is a channel.

#UK, E-COMMERCE RUNNING AT 20% STORES GOING OVER A CLIFF

Some say ‘what do you expect?’, we say ‘Keep Calm but above all don't just carry on’.

In Poland retail is young enough to learn from the mistakes, challenges and opportunities made in more mature markets.

There's three big ticket items to focus on.

 

The really interesting thing about this year’s World Retail Congress, held recently in Madrid, is that the store takes centre stage in creating really passionate shopping journeys. 3 big messages to take home