The mass media has been filled with stories that presume the brick and mortar retail is dead. Yet the stores remain the retailers’ most profitable selling channel.

BOPIS – critical in today’s and tomorrow’s retail landscape – has gained a widespread adoption among the retailers and consumers. And a well-executed BOPIS program cannot do without technology.

Over the past 10 years, more and more devices have shifted to being Wi-Fi only: tablets, mobile phones, IoT devices. Today, Wi-Fi and AI are complementary on surprisingly many levels.

An omnichannel solution doesn’t start with tech but the consumer.

For many, ’Buy online, pick up in-store’ is considered the most treasured aspect of retail shopping experience. A dominant volume of people who click and collect falls into Gen Z category.