More and more retailers are turning to private-label or own-brand goods, seeing here a competitive advantage: cost reduction, targeting specific customer trends and consequently, increase in consumer loyalty.
For some, implementation of personalisation strategies can be daunting. How to embark on a this journey? There are a few tenets to keep in mind.
Gen Z, millennials, Gen X and baby boomers certainly vary in their comfort zones with technology and therefore, their engagement with brands is not equal. Different gens have different priorities. It impacts the overall customer experience. What retailers can do?
Competition continues to increase, and retail data analytics helps to get the picture. Understanding the customers is now essential to build a truly different customer experience. And this year, leveraging data analytics will bring you closer to the customers. Personalised experiences can be created only with a clear understanding of individual personas.