Before a client's decision is made, they wants to know everything about the product. Multichannel access to up-to-date information drives their engagement. Master Data Management (MDM) is a platform helping companies automate the data control. What's innovative in this solution is the ability to automatically share the data with applications used by the potential clients.
Integration of online and offline
Most of the marketing strategies has been formed in the age of technology development. Databases, created on one level and gradually transferred to other channels, resulted in the emergence of fragmented databases. They're an impractical source of information, for both the service provider and the consumer. The customers want to use offline and mobile services. They often browse the available offers on the internet and, later on, buy directly in store. The integrity of what they display online and the products available in the store is crucial for them. The efficient database management can provide it. Until recently, the consumer journey could be divided, and the data sources treated as its subsequent stages, necessary to achieve the goal. MDM allows you to maintain the continuity of the process and use various options to meet the needs of your customers. Linearity does not necessarily mean a single path.
MDM is a platform that allows for the automatic data management at the level of the company's internal systems. The data is subject to integration within the existing databases. Thanks to this, ordered assortments of information about the clients are created and don't require modification.
Exorigo 360 – creating a competitive advantage in an omnichannel world.