Currently, we use mobile devices more often than desktop computers. They provide a convenient connection to the Internet at any place, anytime. More and more service providers sees a marketing potential in this.
Optimising consumer travel
The introduction of mobile solutions doesn't discredit the stationary stores and doesn't lower their value. It opens the business to the new solutions and new media. Online stores are an unknown source of information about the consumers. Shopping mapping allows you to observe what exactly they are looking for. It's a value that can be used when creating the marketing campaigns. Understanding new methods of shopping allows you to implement them in all communication channels. It is necessary to look at the whole shopping process. This means that we do not only analyse what and why they bought. We also wonder why they give up the given product, and why the content added to the basket is removed later on. Not all providers look at these issues so widely. We are aware that the introduction of mobile strategies requires many changes and proper adaptation of the store to the suggested realities. That is why we help introduce organisational changes in a flexible, minimally invasive and thoughtful way. The next stages of our work do not affect the functioning of the company.
A combination of different surfaces
We believe in the possibility of integrating the online and offline, the environments that have a lot in common. They operate on different levels, but they successfully increase the amount of information about clients. Instead of focusing on one solution, we propose the maximum integration of various channels that are conducive to the development of sales.
Exorigo 360 – making the most of mobile to maximise sales.