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In an increasingly digital retail world, you need to look great across all channels. What’s more you need to use a whole new range of techniques and technologies to make appeal across a whole new range of touch-points. Getting your marketing strategy right brings big rewards in conversion and sales growth. Content is king and it’s important to nudge the customer through the whole process from attraction to purchase decision.
Understanding your customers, what they buy, and how is at the root of a great marketing approach. Digital engagement delivers results when combined with relevant content about past and future product buying opportunities – it is the objective repeat purchase or upsell.