In store Promotion Management (Euro SPM)
Euro SPM is an innovative in store promotion campaign management solution which enables retailers plan, implement and audit the impact of a range of targeted promotion campaigns. It enables retailers to generate the maximum return from their promotion and sale budgets via effective campaign delivery.
Functionality - Multi face campaigning methodology:
- Purchase price,
- Discount card, code, coupon or voucher,
- Volume based discaunting - two for one,
- Provision of products discounts, products groups, products baskets with the option of substitutes management etc.,
- Reward provisions in the form of the printout of a coupon, voucher,
- Application of a particular payment strategy,
- Affiliation with a defined client segment.
Euro SPM advantages and benefits:
- Centrally managed, locally implemented promotion campaign management,
- Automatic synchronisation of promotion campaign with cash system,
- Easy definition promotion campaign e.g. regions, divisions, stores and categories,
- Control over organised promotions and protection mechanisms against unplanned price reduction,
- Value for money promotion campaigning.
Examples of possible promotion campaign strategies:
A standard action of price reduction in relation to regular prices.
Example: Product price reduction by 20%
BOGOF ('buy one get one free')
The promotion of the following category 'Buy X items of a particular product, you will get Y items free.'
Example: buy 3 items of the product at the price of 2
The promotion of the following category 'buy X items of a particular product, get a discount for the next item.'
Example: buy Fanta, Coke, Mirinda and get mineral water paying 5 zł less (20%)
Example: 10% discount on Wednesday for all the clients and loyal customers
The promotion of the following category: 'design any X product set (acccording to your own preferences) and pay Y zł for iy ( buy 5 t-shirts for X zł or design a set of dishes and get cutlery free).
Example: buy ANY two products out of the basket: Fanta, Coke and Mirinda and get mineral water paying 5 zł less (20%)
Discounts for whole products' category.
Example: 'Each Thursday 10% discount off bread' or 'In March 25% discount off skis' or 'We are reducing ski prices by 20% in spring (seasonal promotion)'
Category promotion: 'Cut a coupon out of our advertising newsletter and show it at the cash point. The coupon offers X% discount for a particular product or Y zł for a particular item',
Example: Toys with the coupon 10% less